Different buyers, one flat page.
Procurement leads, engineers, and operations teams each need different depth of information. The old site forced all three through the same undifferentiated content.
Industrial Systems
Turned a vague industrial website into a clear product experience.
Hodge builds industrial autoclaves trusted by healthcare, aerospace, and advanced manufacturing. The machines were precise. The website wasn't. We rebuilt the digital surface to match the engineering.
Client
Hodge
Year
2024
Category
Industrial Systems
Scope
Website Design, Information Architecture, Content Design
The machines were precise. The website wasn't.
Hodge had decades of engineering depth. But the site read like a brochure. Scattered PDFs, plain text pages, and low-resolution photography left procurement leads without the proof they needed.
The context
From brochure to product catalog.
We rebuilt the architecture around how Hodge actually sells. Each machine became a structured product page with specs, compliance, use cases, and imagery sitting in a clear hierarchy.
The shift
Research-led information architecture.
Before any design, we mapped how autoclaves work, who buys them, and what evaluation looks like. That research shaped the sitemap, the page hierarchy, and the order in which decisions get made.
Engineering-first, modernized.
The visual system leans into precision. Clean layouts, tight typography, and AI-enhanced product photography replaced the brochure feel without erasing the brand's legacy identity.
The surface
AI-enhanced imagery, no reshoot needed.
We upscaled and restored existing product photography using AI, so every page got strong visuals without the time and cost of a full shoot. The machines finally look on screen the way they do on the factory floor.
Built for every surface.
Mobile, desktop, and contact flows share one rhythm. Wherever a buyer lands, the site holds together.
Sales conversations start informed.
The new Hodge site matches the quality of its machines. Buyers arrive already qualified, and the first call picks up where product pages left off instead of starting from zero.
The result
The site does the qualifying work.
Specifications, use cases, and compliance are readable in one scroll. The sales team spends less time explaining the basics and more time closing.
“The site finally reflects what the machines actually are.”
Leadership team, Hodge
