Case studies that stopped at the surface.
Thumbnails and deliverables didn't tell the story of how work got made. Decision-makers couldn't tell whether Pixeldust had done something like their problem before.
Enterprise AI
Brand identity, art direction, and website for an enterprise AI consultancy.
Pixeldust needed a site that did the qualifying work for them. Case studies, capabilities, and pricing had to read in one scroll, so prospects arrived on the call already aligned on scope, timeline, and fit.
Client
Pixeldust
Year
2026
Category
Enterprise AI
Scope
Brand Identity, Website Design, Motion Design, Frontend Build
A portfolio that wasn't pulling its weight.
The old site showed screenshots but left the hard questions open. Prospects still came in cold, and the first call was mostly spent explaining what Pixeldust actually does instead of scoping the engagement.
The context
Treat the site like a first call.
We rebuilt the site around the questions a founder actually asks: what did you do, who for, how fast, and what would it cost. Each section answers one question and hands the reader to the next.
The shift
Case studies, told as decisions.
Every project now opens with the problem the team walked into, the call that was made, and what shipped. The visuals are still there, but they support the story instead of standing in for it.
Confident, quiet, and specific.
The brand leans into restraint. Tight typography, heavy whitespace, and a single accent surface do the work. The site signals seniority without shouting about it.
The surface
Pricing you can read in one screen.
Fixed monthly tiers replaced vague proposals. Prospects know the number before they book, which filters out the mismatches and sharpens the conversations that do happen.
One system, every surface.
Homepage, case studies, services, and about share one visual rhythm. New case studies drop in without a redesign because the system was built to hold them.
Calls start later in the conversation.
Inbound quality went up. Briefs arrive tighter. First calls now start with scope and timing instead of an intro, which means projects kick off sooner and with less back-and-forth.
The result
The site does the early work.
By the time a prospect books, they already know the case studies, the price, and the shape of the engagement. The call is a working session, not a sales pitch.
“Prospects show up knowing the work. The call is just about fit.”
Founding team, Pixeldust
